Why there's no Canuck mag for anglo female teens

Article Abstract:

The proliferation of US-based magazines in the Canadian publishing market is largely credited for the short supply of Canadian English-title publications geared towards non-French-speaking young females in the region, according to the Audit Bureau of Circulations. The agency maintained that the popularity of US movie, television and other entertainment personalities in Canada have spurred the preference of this particular sector of the market towards US publications. This preference is directly linked to the relative demise of English magazines in Canada, as opposed to French-titled magazines for the same target market.

Women's Periodicals, Print Media, Women's magazines

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Quebec's crowded teen market

Article Abstract:

The teenage magazine publishing market in Quebec, Canada, is no longer monopolized by Les Filles d'aujourd'hui, owned by Publicor which is the magazine publishing division of Groupe Quebecor of Montreal, Canada. Other players include the French-language title Adorable, which was introduced in October 1996, and the music and video-oriented Cool!, which was launched in 1997. Adorable likens itself to the US titles YM and Seventeen, with teenage girls 12 to 17 as its target market. Cool! is owned by magazine publisher Trustar of Montreal, Canada.

General Interest Periodicals, Demographics, Periodicals

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CFCF's 'Frenglish' ads grab viewers

Article Abstract:

CFCF TV launched advertisements that are bilingual in nature to promote its shows that include the 'Oprah Winfrey Show' and 'Rosie O'Donnell Show.' The concept, which proves to be successful in appealing to Quebec's bilingual populace, is running until Mar 31, 1999. CFCF stated that the promotion is created to reflect its audience makeup and to project itself as a Montreal station and not an English station.

Television Broadcasting, Advertising, TV Stations, CFCF TV

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