Off road with purpose

Article Abstract:

Windsor, Ontario-based automaker DaimlerChrysler Canada came up with a new idea to attract customers and boost car sales for its nine new models. It took its models on a cross-country road trip, Gold Medal Tour, and arranged auto shows where customers could drive the cars on test tracks, simulating different road conditions.

Canada, Marketing procedures, Usage, Marketing, Company marketing practices, Exhibitions, Traveling, Traveling exhibitions, Chrysler Canada Inc.

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Motor: go anywhere

Article Abstract:

New sport utility vehicles (SUVs) by different companies in the automobile industry are presented. The features of the Chevrolet Equinox crossover, Hummer SUT sport utility truck, Hyundai Veracruz, Toyota Highlander, Mazda CX-7 crossover, and Ford Escape, are also discussed.

Product introduction, New Products/Services, Utility Vehicles, Light Truck and Utility Vehicle Manufacturing, United States, Sport utility vehicles, Sport-utility vehicles

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