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Your team sucks: story at 11

Article Abstract:

Score Tonight with Sid and Tim lets their viewers shoot and submit their own post-game commentary as part of its makeover. This is part of a trend in reformatting sports news shows to further appeal to the 18 to 34 year-old male demographic in Canada.

Author: Gerlsbeck, Rob
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Market share, Targets & Markets, Public participation, Television broadcasting of sports, Sports television programs, Company market share, Target marketing, Score Tonight with Sid and Tim (Television program)

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Wigging out

Article Abstract:

The sensation created by Sunsilk through its vide on You-Tube to capture the attention of consumers is discussed.

Author: Gerlsbeck, Rob
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Toiletries, Toilet Preparation Manufacturing, Toilet preparations, Special industry machinery, not elsewhere classified, All Other Industrial Machinery Manufacturing, Drugs, Soaps, Toiletries Ind Equip

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Subjects list: Canada, Marketing, Company marketing practices
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