A fumble on the play

Article Abstract:

The costs involved in advertising in the game day program for the football championship game between Louisiana State University and Ohio State are discussed. The net rate for a full-page advertisement in the program was $39,500. On the other hand, a half-page advertisement costs $20,000, including two tickets.

Financial management, Finance, Column, Company financing, Advertising expenditures, Louisiana State University, Bowl games (College football)

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Life style skill

Article Abstract:

The increasing trend of businesses in Baton Rouge using lifestyle magazines to advertise their products and services is discussed.

Advertising and Related Services, Magazine Advertising, Venture Analysis, Business enterprises, Marketing industry, Industry forecasts

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Not any port in a storm

Article Abstract:

The increase in the traffic through the port of Baton Rouge, Louisiana, after the occurrence of Hurricane Katrina, is described.

Freight Transportation, Economic aspects, Hurricanes, Shipment of goods, Port of Greater Baton Rouge

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