ACCOUNTS IN REVIEW

Article Abstract:

This is a table of advertising accounts in review ranked by size of budget. Information given includes names and locations of clients and brands, names and locations of incumbent agencies, names and locations of contending agencies, and expected decision dates. Glaxo-Wellcome's $150 million account, currently held by Media Edge of New York, is the largest, followed by NationsBank/Bank of America's $80-100 million account, currently held by Temerlin McClain of Irving, Texas and by Deutsch Advertising of New York and California. Also under review are Continental General Tires' $8.5-10 million account with Wolf Group of Toronto, Navistar International Corp's $6-7 million account with Ogilvy and Mather of Chicago, and Cable and Wireless PLC's estimated $5 million account, not currently held by an agency.

Commercial Banks, Commercial Banking, Drugs & Pharmaceuticals, Pharmaceutical and Medicine Manufacturing, Contracts & orders received, Drugs, Account Activity, Tires and inner tubes, Tires, Tire Manufacturing (except Retreading), Truck and bus bodies, Agency Financial Data, Motor Vehicle Body Manufacturing, Truck, Bus & Other Vehicle Bodies, Banking industry, Pharmaceutical industry, Advertising, Transportation equipment industry, Temerlin McClain, Ogilvy & Mather Worldwide Inc., BankAmerica Corp., Tire industry, Deutsch Advertising, BAC, Media Edge Inc., Navistar International Corp., NAV, Wolf Group, NB, Glaxo Wellcome Inc., Continental General Tires

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More of Kellogg, Less of Wrangler at Martin

Article Abstract:

The Martin Agency has been selected by Kellog to work on a project for Lender's bagels. The agency became associated with the cereal maker in 1988. The agency also announced that it has severed its relationship with Wrangler, a client for the last 10 years.

Company Planning/Goals, Cereal Preparations, Breakfast Cereal Manufacturing, Cereal breakfast foods, Men's and boys' trousers and slacks, Men's and Boys' Cut and Sew Trouser, Slack, and Jean Manufacturing, Males' Jeans & Casual Slacks, Clothing industry, Cereal products industry, Breakfast cereals, Kellogg Co., Men's clothing industry, Martin Agency Inc., Sport clothes industry, VF Corp. Wrangler Div.

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Bacardi's Amaretto to McKinney

Article Abstract:

McKinney & Silver last week was named to handle creative and marketing communications for Bacardi-Martini USA's DiSaronno Amaretto brand.

Comment:

Is named agency to handle Bacardi-Martini U.S.A.'s DiSaronno Amaretto brand

Distilled and blended liquors, Liquor, Distilleries, Alcoholic beverage industry, McKinney & Silver, Bacardi-Martini U.S.A. Inc.

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