How drugs can make names for themselves; pharmaceutical companies must invest significant time and money to give products proper identity

Article Abstract:

It can take three years for a drug company to settle on a new name for a new product, and hundreds of thousands of dollars. A drug's name should be short, memorable, not offensive in another language and imply strength and safety, all at the same time. SmithKline Beecham thinks Avandia is right for its new diabetic drug.

Marketing procedures, New Products/Services, SmithKline Beecham Corp. (Philadelphia, Pennsylvania), Avandia (Medication)

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Job-fair recruiters find talent in short supply

Article Abstract:

Over 130 local companies participated in a job fair that was sponsored by Malvern, Penn.-based STC and the Greater Philadelphia Chamber of Commerce. The 34th annual STC Operation Native Talent, which is the oldest job fair in the region, was attended by about 2,000 job seekers.

Labor force information, Employee Recruitment, STC Technologies Inc.

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Safeguard and Footstar invest $20 million in HoopsTV.com

Article Abstract:

Rosemont, Penn.-based HoopsTV.com has received $20 million in financing from Wayne, Penn.-based Safeguard Scientifics Inc. and Mahwah, NJ-based Footstar Inc. HoopsTV, which offers online basketball information and video clips, has designated the funds for marketing and expansion.

Diversified Companies, Receipt of funds, Use of Funds, Shoe Stores, Safeguard Scientifics Inc., SFE, Footstar Corp., FTS, HoopsTV.com

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