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Business, regional

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Image-Conscious Finns

Article Abstract:

Nokia added television advertising to its marketing procedures in Nov 1998. The company utilizes The Richards Group for its US television advertising, Peak/Biety for its Latin American television advertising and TBWA Chiat Day for its Canadian advertising. Nokia will spend $20-25 million on marketing during 1998.

Author: Elkin, Tobi
Publisher: The Nielsen Company
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
Finland, Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Advertising Activity, Cellular telephone services industry, Cellular telephone services, TBWA Chiat/Day Inc., Nokia Telecommunications Oy, Richards Group Inc., Peak Barr Petralia Biety Inc.

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THE WORLD ACCORDING TO HAL

Article Abstract:

The legendary creative director Hal Riney, chairman of Publicis & Hal Riney in San Francisco, has his own macabre take on just how cold and harsh the financial world can be.

Author: Kelly, Jane Irene
Publisher: The Nielsen Company
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
Commercial Banks, Commercial Banking, Use of services, New orders received, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Motion picture & video production, Motion Picture and Video Production, TV Commercial Production, New Agency Services, Banking industry, Television advertising, Publicis International, Television advertising production companies, Television advertising production, Lucas Digital Limited L.L.C. Industrial Light & Magic Div., Hal Riney and Partners Inc. (San Francisco, California), First Union Bank

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Louie the Lizard Is Back for Bud

Article Abstract:

Anheuser-Busch has signed Goodby, Silverstein and Partners to create another Louie the lizard commercial for the Super Bowl.

Author: Kelly, Jane Irene
Publisher: The Nielsen Company
Publication Name: ADWEEK Southeast
Subject: Business, regional
ISSN: 8756-6389
Year: 1998
Television, Beer, Anheuser-Busch Companies Inc., BUD, Goodby Berlin & Silverstein

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Subjects list: Advertising agencies, Contracts, Advertising, United States
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