Microsoft sets sights on small businesses: The software-maker sees that sector as the next cash cow

Article Abstract:

Microsoft is looking forward to provide to the more specialized needs of small businesses that focuses to find new revenue streams to enlarge its traditional cash cows. Its aim is to score with accounting and other software for which it is traditionally not known for targeting companies with fewer than 1000 employees.

Prepackaged software, Small Business, Computer software industry, Software industry, Microsoft Corp., Company investment, Investments, MSFT, SOHO

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On the strength of a previous hit: Rodale pumped for next "South Beach."

Article Abstract:

The marketing strategies that the Rodale Inc. will adopt to market 'The Abs Diet' book are discussed. The president of Rodale Inc. is very positive of making The Abs Diet a blockbuster like the 'South Beach Diet.'

Marketing procedures, Periodicals, Market Research, Market Research & Product Development, Marketing, Marketing research, Company marketing practices

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profit regained - but paradise lost at Rodale

Article Abstract:

The author presents a profile of changes in profits, business losses, and corporate culture at Emmaus-based Rodale Inc. Topics include cost control measures, layoffs, and the hiring of turnaround management.

Corporate Profits, Cost Control Techniques, Profit, Profits, Corporate culture, Layoffs, Layoff, Business losses, Cost control, Corporate turnarounds, Turnaround management, Emmaus, Pennsylvania, Cost reduction

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