The Impact of Nonbusiness Majors in a Business Core Course

Article Abstract:

Most four-year business degree programs have a common body of knowledge (CBK) or "business core," composed of courses from all the major disciplines in the business curriculum. All business majors, regardless of specialization or area of concentration, are required to take these courses, or their equivalent, as a part of their degree programs. On many campuses, non-business majors are also enrolled in these courses. Some of these non-business students are required by their curriculum programs to take specific business courses; others take them as electives. The result is a mixture of students with varying backgrounds and interests in some CBK classes. This mix of business and non-business majors in the same course raises several questions, three of which were examined in this study. In a mixed course, is there any difference between business and non-business majors' attitudes about the course? Is there any significant difference in performance between business and non-business majors in the same course? What are the attitudes of faculty who teach such courses concerning student performance and instruction of the course? A survey was administered to study perceptions of business and non-business majors concerning a single CBK course at one institution. In addition, course grades for business and non-business majors at that institution were compared. Another survey was administered to ascertain the opinions of professors teaching the same CBK course at institutions located throughout the southeastern United States. Results of the surveys showed that faculty and students had different perceptions and that student grades tended to differ by major.

Research, Students, Beliefs, opinions and attitudes, Business education

---

Total quality management in a college of business: design and curriculum issues

Article Abstract:

The methods of total quality management (TQM) have often been applied to productionand service industries. However, minimal focus of its applicability to education has been realized. An application of TQM to business schools is analyzed. The analysis focuses on the inclusion of TQM in curriculum planning and the application of TQM to school operations. It is shown that TQM generateslong-run benefits for business schools.

Usage, Evaluation, Total quality management, Curriculum planning, Curriculum development

---

Strengths and Challenges for Regional Schools

Article Abstract:

Regional business schools and colleges are thriving despite competition from other types of institutions. These schools have a reputation for working closely with local businesses and for producing hard-working graduates.

Market share

Similar abstracts:

• Abstracts: Temp firm enjoys a meteoric rise. It's been a colorful century at M.A.B. Bryn Mawr firm sees big business in small business
• Abstracts: Temp firm enjoys a meteoric rise. 1,300 jobs, six plants to be cut by DuPont
• Abstracts: For the shopping impaired. Labor intensive: Union leader's job entails contracts, calls and grievances
• Abstracts: Under more pressure, directors get big raise. State probes Upland Mortgage's origination fees. Refinery incidents lead to charges
• Abstracts: Personality Differences and Computer Related Stress in Business Students. People, Prose, and Processors: The Haworth College of Business Electronic Portfolio Project

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.