Wanted: changed image for deeply changed firm

Article Abstract:

Unisys Corp. Chief Executive Lawrence A. Weinbach led the launching of a $20-million ad campaign intended to revise the company's somber image and reflect its move towards providing computer services and consulting, away from the manufacture of mainframe computers. Weinbach, who assumed his present position only in the fall of 1997, has made a successful turnaround of Unisys which had been troubled by large debts, heavy losses and massive lay offs. Unisys has now become profitable after posting $1.7 billion in revenues in its most recent quarter in 1998.

Comment:

Chief Executive Lawrence A Weinbach leads the launching of a $20-mil ad campaign intended to revise the company's somber image

Electronic Computer Manufacturing, Computers & Auxiliary Equip, Unisys Corp., Article

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Taking advertising into account

Article Abstract:

Ad exec David Brown, president of Beach Advertising & Graphics, wants the Atwater Kent museum to include Philadelphia's advertising history in its collections. Mr. Brown says the first ad agency in the U.S. was N.W. Ayer & Son Co., founded in 1894.

Marketing procedures, Advertising Agencies, Agency Planning/Goals, N.W. Ayer & Son Inc., Beach Advertising and Graphics

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New United Way advertising has a more graphic tone

Article Abstract:

A new United Way advertising campaign utilizes depictions of abuse and the desperation of the homeless rather that its usual feel good images.

Campaigns, Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Nonprofit organizations

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