Working customer databases; newsletters help build strong brand identity forPanasonic Factory Automation

Article Abstract:

Panasonic Factory Automation (PFA)'s Automation Line, a four-page, three-color newsletterdistributed to customers and prospects include in the company's database, has contributed significantly to the company's marketing communications mix. The quarterly newsletter has specifically enabled PFA to establish a corporate identity distinct from parent Panasonic Industrial Corp.

General Industrial Machinery, General industrial machinery, not elsewhere classified, Industrial equipment, Periodicals, Panasonic Factory Automation Co.

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News and info resources for marketers

Article Abstract:

Ten Web sites that may pique the interest of marketers are profiled. They are Advertising Age Job Bank, Beyond Computing, Entrepreneur Magazine's Small Business Forum, did-it.com and Dr. HTML. The others are Lucent Internet Call Center, Magazinedata, Net-Profit, Project 2000 and Tele-M@rket. Information on the the site address and description of all the sites are provided.

Telecommunications systems, Marketing management, Business-to-business market, Business to business market

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