1996 Business-to-Business Agency of the Year
Article Abstract:
Business-to-business advertising agency NKH and W Inc. has been chosen by 'Business Marketing' magazine as the 1996 Agency of the Year. Top managers of the agency believe that work should be fun. Since the company's inception in 1981, it has committed itself to a business philosophy of integrating all advertising and marketing efforts into a single message. Company executives do not care about individual department profitability. Instead, they encourage departments to work together to be able to offer the best services which will ultimately have an impact on the company's profits.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1997
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Client-driven change alters agency strategies
Article Abstract:
Business-to-business advertising agencies are adopting strategies aimed at coping with the major changes in the manufacturing industry. Most agencies are seeking to establish strategic alliances to expand their presence in the international business-to-business advertising market. In addition, they are looking for more efficient communications systems to further boost their capabilities. Many agencies are also developing more value-added services to meet the client-driven changes in the manufacturing sector.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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Agency of the year
Article Abstract:
San Francisco, CA-based FCB Technology has been named Business Marketing's Agency of the Year for 1995. The advertising agency specializes in developing integrated marketing programs for many high technology companies in Santa Clara County, CA. FCB VP David Hunter credits the company's success to its down-to-earth approach which focuses on developing simple but effective marketing programs.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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