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A cross-national model of job-related outcomes of work role and family role variables: a retail sales context

Article Abstract:

A study was conducted to test the applicability of the model of job-related outcomes of four role variables that are work-family conflict (WFC), family-work conflict (FWC), work role conflict (RC) and work role ambiguity (RA) in a retail sales context. The result reveals that the effect of work-family conflict (WFC) and family-work conflict (FWC) on the job-related outcomes is greater than the effects of work role conflict (RC) and work role ambiguity (RA).

Author: Boles, James S., Netemeyer, Richard G., Brashear-Alejandro, Thomas
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2004
Retail Trade, Retail industry, Job stress, Domestic relations, Family relations

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Attitude basis, certainty, and challenge alignment: a case of negative brand publicity

Article Abstract:

Study of uncertainty of consumer attitudes towards brand positioning by companies is presented. Establishment of brand equity and challenge alignment of products by companies, to combat negative publicity, is described.

Author: Netemeyer, Richard G., Biswas, Abhijit, Pullig, Chris
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
Methods, Product management, Publicity, Brand equity

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The effects of perceived scarcity on consumers' processing of price information

Article Abstract:

The effect of the perception of scarcity on the management of pricing information by consumers is examined.

Author: Monroe, Kent B., Suri, Rajneesh, Kohli, Chiranjeev
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
Pricing Policy, Economic aspects, Pricing, Product shortage, Shortages, Product price

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Subjects list: Management, Forecasts and trends, Market trend/market analysis, Company business management, United States, Analysis, Consumer behavior, Consumer behaviour
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