A firm plan for winning clients

Article Abstract:

Issues are presented concerning the importance of a sound marketing strategy to the success of business enterprises. The influence which marketing can exert over clients and its role in the winning of new business are discussed.

Marketing, Management, Business enterprises, Strategic planning (Business)

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Winning the engagement

Article Abstract:

The importance of presentation when involved in a bid for a contract is vital. The right team must be assembled and well rehearsed. It is important to use visual aids and handouts.

Usage, Selling, Business presentations, Business graphics

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Hitting the target

Article Abstract:

A comprehensive targeting strategy is a positive method for accounting practices to retain existing clients and gain new ones.

Client development, Accounting firms, Accounting services

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