Travelers' hard checks: AmEx and Visa slug it out

Article Abstract:

American Express (AmEx) travelers checks enjoy considerable brand equity, but, nevertheless, they are losing market share to Visa. While AmEx sales fell by $2 billion in 1991, Visa sales rose by $2.1 billion. Visa International attributes its success to its long-term, no-fee arrangement with banks and its extensive refund network - 350,000 locations compared to AmEx's 1,700. AmEx's strong suit is advertising, which the company will use to push its new corporate and joint travelers checks.

Security brokers and dealers, Misc. business credit institutions, Credit reporting services, Financial services industry, Financial services, Market share, American Express Co., AXP, Visa Inc., Traveler's checks

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Ma Bell faces up to her generation gap: smarting from share losses, AT&T hopes its new campaign to young adults will position it as a high-tech innovation leader

Article Abstract:

AT&T is trying to change the image problem that it has among younger customers in order to regain market share lost to MCI and Sprint, which are especially popular among the under-40 set. Since the disbandment of the AT&T monopoly, the company's share of the long-distance market has fallen by 27%. With the aid of ad agency NW Ayer, AT&T will try to replace its staid image with one that projects innovativeness, especially in the area of computer technology.

Electronic computers, Telephone communications, exc. radio, Management, Telecommunications services industry, Telecommunications industry, T, Long distance telephone services, Target marketing, Long-distance telephone service, American Telephone and Telegraph Co.

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