A pen is worth a thousand words

Article Abstract:

Twentieth Century Fox sent movie reviewers a cardboard pen holder with seven "distinctive" pens representing the films that each pen described. The promotion, which was designed by Clean Fun Promotional Marketing, was aimed to remind movie reviewers of 20th Century's fall 1997 preview. The promotion's creative elements include an artist's paint brush on one end and a pen on the other end for "Great Expectations," a maroon and gold fountain pen for "Anastasia," a red crayon for "Home Alone 3," a fork-like pen for "Soul Food," a twig pen for "The Edge," a white pencil to indicate heaven topped with an earthly apple for "A Life Less Ordinary" and a pen with a small light placed near the point for "Alien."

Public affairs, Motion Picture and Video Industries, Demographics, Motion Picture & TV Production, Twentieth Century Fox Film Corp., Clean Fun Promotional Marketing

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Compaq motivated resellers to reach for their own stars

Article Abstract:

Compaq motivated resellers of Proliant servers and Deskpro computers by launching a three-month campaign that gave rewards to reseller sales representatives based on sales of the two said products. The campaign, which was designed by Incentive Travelers Cheque International Inc., earned the highest client satisfaction reaction of any campaign in the history of Compaq, according to Jim Feldman of Incentive Travelers. Out of the possible 1,483 sales representatives, over 1,400 sales representatives participated in the campaign. Compaq's sales rose 163% and extended over 30,000 rewards at the end of the campaign.

Electronic Computer Manufacturing, Computers & Auxiliary Equip, Campaigns, Campaign Effectiveness, Compaq Computer Corp., Incentive Travelers Cheque International Inc., Deskpro, Proliant

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