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After-service response in service quality assessment: real time updating model approach

Article Abstract:

Management of customers complaints strongly influence customers' attitudes and expectations towards the service provider. Responses to after-service complaints lead customers to update their expectations.

Author: Liu, Ben Sahw-Ching, Sudharshan, D., Hamer, Lawrence O.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
Marketing, Statistical Data Included, Research, Employee performance appraisals, Technical, Performance appraisals, Consumer complaints

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After-service response in service quality assessment: a real-time updating model approach

Article Abstract:

The effects of after sales service and complaint management on customers' perception of service quality are discussed.

Author: Sudharshan, D., Hamer, Lawrence O., Shaw-Ching Liu, Ben
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2000
Analysis, Consumer behavior

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A service effort allocation model for assessing customer lifetime value in service marketing

Article Abstract:

The process of assessing customer relationship management in services marketing by implementing lifetime value models is discussed.

Author: Sudharshan, D., Petruzzi, Nicholas C., Ben Shaw-Ching Liu
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2007
Evaluation, Company marketing practices, Customer relationship management

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Subjects list: Marketing, Customer service, United States, Services industry, Service industries
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