A shift in direction?

Article Abstract:

Donnelley Marketing Inc has released its annual survey on advertising and trade promotions. The survey found that the typical company spent 50% of its marketing budget on trade promotions in 1991, an all-time high, an only 25% on advertising, an all-time low. In 1981, the figures were 34% for trade promotions and 43% for advertising. Projected spending for 1992 revealed that approximately 50% of the firms surveyed will decrease trade-promotion expenditures and use the savings to increase consumer-promotion and advertising expenditures.

Advertising, Surveys, Sales promotions

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A taxing decision

Article Abstract:

Mail order businesses have for 25 years enjoyed protection against paying state sales taxes, according to the Supreme Court decision in National Bellas Hess Inc v Department of Revenue, which set forth the physical presence standard. However, the Court may overturn this ruling when it considers Quill Corp v North Dakota later in 1992. North Dakota bases its arguments on technological advances and marketplace changes since the Bellas decision. Mail order business makes up one fifth of retail sales, about $183 billion annually.

Catalog and mail-order houses, Interpretation and construction, Cases, Mail-order industry, Mail order business, Sales tax

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Supermarket sweep

Article Abstract:

Mastercard International's new 'Super Marketing' promotions are designed to increase the use of MasterCard credit cards in supermarkets. The five promotions, created by the Einson Freeman agency, support retail grocers. For example, the '5% Discount Days' program saves customers 5% on groceries when they use their MasterCard credit card. Store managers and cashiers will also receive training guides and incentives.

Management consulting services, Short-term business credit, Holding companies, not elsewhere classified, Services, Marketing, Credit and debit card industry, Credit card industry, Marketing industry, Mastercard International Inc., Einson Freeman Inc.

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