Getting a Square D-eal ;Manufacturer touts process for relationship management

Article Abstract:

Square D's relationship management process (RMP) is discussed with the example of how the company manages its DaimlerChrysler account as an illustration.

Electric Distribution Equipment, Electric Power Equipment, Power, Distribution, and Specialty Transformer Manufacturing, Management, Electrical equipment and supplies industry, Electric equipment industry, DaimlerChrysler AG, Contracts, Electric equipment, Square D Co., DCX

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YOUR NEXT MARKETING TARGET? TRY EMPLOYEES

Article Abstract:

More companies are focusing on a new marketing technique called 'employee marketing' or 'workplace marketing'. This method focuses on persuading employees to support a company's mission or brand statement. Marketing internally assists external marketing efforts because it improves customer service. Some companies link bonus and incentive programs to customer satisfaction.

Marketing procedures, Business Forms, Manifold Business Forms Printing, Manifold business forms, Human resource management, Standard Register Co., SR, Printing industry

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ADVANSTAR MAINTAINS TORRID ACQUISITION PACE: IPO COULD POSITION COMPANY FOR EVEN MORE GROWTH

Article Abstract:

Advanstar Communications continues to pursue an energetic program of acquisitions and joint ventures, having completed 24 since 1996. Moreover, Advanstar plans to make an IPO priced at approximately $14.50 a share, yielding about $101.5 million, of which $93.9 million would be used for paying down long-term debt.

Company Planning/Goals, Periodical Publishers, Periodicals, Business & Professnl Periodicals, Planning, Periodical publishing, Professional journals, Advanstar Communications Inc.

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