Adlife in Phoenix

Article Abstract:

Advertising agencies based in Phoenix, Arizona are profiled, and the advertising industry in the area is described. Due to the area's booming economy and the increase in skilled advertising people, many Phoenix agencies are earning substantial revenues and national recognition. Owens and Associates, one of the oldest agencies in Phoenix, reports annual advertising billings of $17.5 million and a client list that includes Blue Cross-Blue Shield, Knoell Homes, Hahnco Development and the Arizona Office of Tourism. WFC Advertising, also of Phoenix, reports $34 million in advertising billings and a client list that includes the Arizona Republic-Phoenix Gazette newspapers, Broadway Southwest Department Stores, Trillium Telephones, Home Federal Savings and Loan, and Circle K Corp.

Arizona

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Adlife in New Orleans

Article Abstract:

New Orleans' port and oil industries are suffering, and the city's flourishing tourism business alone cannot alter a pessimistic local economic outlook. Local advertising and media representatives express some optimism, however. The dominant Times-Picayune newspaper competes successfully against suburban papers, and recently invested $40 million in five new color presses. Advertising agency Bauerlein Inc bills $15 million annually, up from $3.5 million in 1976. Fitzgerald Advertising has $12.5 million in billings, despite losing the account of New Orleans' premier package goods firm, McIlhenny. The nine-year-old Peter A. Mayer agency hopes to expand its $9 million in billings from its strong base in tourism.

Management, Louisiana, New Orleans, Louisiana, New Orleans, Times Picayune Publishing Corp., Bauerlein Inc., Fitzgerald Advertising Inc., Peter A. Mayer Advertising Inc.

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Adlife: the dynamic diversity of Detroit

Article Abstract:

The advertising industry in Detroit is not as provincial as one might expect. Primarily the advertising agencies in Detroit are managed to serve automobile manufacturers' interests, although most of the advertising campaigns for automobiles do not originate in Detroit. The Detroit agencies serving U.S. auto makers are: Leo Burnett in Detroit (with the Oldsmobile account), Bozell Jacobs Kenyon and Eckhardt (who serve the advertising needs of Chrysler Corp.), and McCann-Erickson (with General Motors as a client). The personalities and agencies operating within the advertising industry in Detroit are profiled.

Detroit, Michigan, Detroit

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