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America thinks links and golf marketers love it

Article Abstract:

The National Golf Foundation reports that 16 million Americans play 500 million rounds of golf each year, and the number of golfers has increased by 38 percent since 1980. Because 81 percent of Fortune 500 executives play golf, golf magazines are an excellent way for advertisers to reach affluent consumers. The New York Times publishes Golf Digest, with a 1.2 million circulation, and Times Mirror publishes the 825,000-circulation Golf magazine. Both magazines say that their readers are a special group even within the affluent market segment, because lifestyle considerations play an important role in the purchasing patterns of golfers.

Author: Nagle, Robin
Publisher: Madison Avenue Magazine Publishing Corporation
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1986
Analysis, Golf, Golf Magazine (Periodical), Golf Digest (Periodical)

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How Did They Do It?

Article Abstract:

The production of three television commercials are described. They are Ford's 'Flying Follies', Merrill Lynch's 'Bull in a China Shop', and British Airways, 'Manhattan Landing'. Ford's 'Flying Follies' features vehicles dropped off of cliffs and from airplanes. Merrill Lynch's 'Bull' commercials feature a bull strolling across a variety of settings including a china shop. British Airways' 'Manhattan' commercial features the island of Manhattan gliding over the London horizon.

Author: Trupp, P.
Publisher: Madison Avenue Magazine Publishing Corporation
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1984

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High risk advertising

Article Abstract:

Stunt work involved in filming television commercials is examined for Gillette's 'Essence of Shaving' advertising campaign. Stunts were performed by professionals in mountain climbing, bobsledding, dog sledding and sailing. The personal stories of the technical filming crews assigned to these commercials are recounted. The point is made that despite film technologies' ability to re-create dangerous action, often the action is real and filmed without special effects.

Author: Nagle, Robin
Publisher: Madison Avenue Magazine Publishing Corporation
Publication Name: Madison Avenue
Subject: Business
ISSN: 0024-9483
Year: 1985
Gillette Co. Safety Razor Div.

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Subjects list: Advertising, Production management, Television advertising
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