An Up and Down Year for Media

Article Abstract:

The year 1983 affected each media uniquely but in general advertising revenue and expansion were the norm. Television advertising experienced increased advertising revenue, and awakened to the concept of barrier programming. Newspapers have made major strides in circulation, and must now make advertisers aware of this. Magazines are exploiting multi-page ads, and the emphasis is on the upper income household. Radio advertising experienced a comeback with advertising sales gains. Out- of-home advertising was extremely successful. Cable had its blacker side, with heavy losses.

Mass media criticism

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In media, at least, the recession is ending

Article Abstract:

Increased advertising buying seems to indicate that the recession of the early 90's is ending, as is evident from the following examples. First, a Donnelley Marketing Inc poll reveals that about half of the package-goods firms surveyed plan increases in advertising. Second, both broadcast and cable television have nearly sold all their advertising and have received prices higher than last year's rates. Third, magazine publishers, based on their contacts with planners, expect increased advertising, particularly in the 4th qtr of 1992.

Television broadcasting stations, Cable and other pay TV services, Advertising, Periodicals, Economic aspects, Marketing, Column, Television advertising, Cable television advertising, Magazine advertising, Advertising media

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Embracing new media

Article Abstract:

A survey revealed that a growing number of Canadian companies and consumers are responding positively to technologies, especially the Internet. More than half of the respondents say that their companies are linked to the Internet while about 25% have their own World Wide Web sites. The companies use the Internet as a promotional or information tool although about 15% of the companies have bought goods or services online.

Canada, Internet, Statistics, Surveys, Technology

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