An empirical examination of the involvement to external search relationship in services marketing

Article Abstract:

Research study results for companies in service industries in regards to consumers involvement in external search activities. The study found that over four services studied, involvement does influence consumers propensity to search externally.

Research & Development, Scientific Research and Development Services, Research institutes

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Interactive selling: a dynamic framework for services

Article Abstract:

Customer satisfaction with the product and the salesperson's technique determine future business opportunities in this study. A UK life insurance company doing business in Hong Kong is the focus of this study.

United Kingdom, Hong Kong, Statistical Data Included, Marketing, Client development, Customer satisfaction

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Services advertising: the agency viewpoint

Article Abstract:

Research information and interview results from service advertising industry personnel are given. The results show that there is a discrepancy between service advertising theory and practice.

Advertising agencies, Customer Relations, Advertising

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