Armstrong goes on PR tour via Auritt

Article Abstract:

Public relations services firm Auritt Communications Group handled television publicity activities for Tour de France champion Lance Armstrong and his published biography in 2000. The company scheduled interviews with ABC, NBC, CNN, ESPN and Fox Newsedge networks. Armstrong's book 'It's Not About the Bike: My Journey Back to Life' traces the athlete's life from childhood through his early athletic sucess and a nearly-fatal bout with testicular cancer in 1996. It also recounts his recovery from cancer, survivorship, later triumphs, marriage and first- time fatherhood.

Contracts & orders received

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Hausman & Schott

Article Abstract:

Chicago, IL-based Hausman and Schott specializes in VNRs, PSAs, marketing and educational programs. The company services PR firms, companies, associations and non-profits by assembling custom production teams to meet their needs. Hausman and Schott produces B-roll packages in Spanish to serve the growing Hispanic market. The company's areas of expertise include personal finance, consumer products and health and medicine.

Strategy & planning

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