Ask down-to-earth questions before adding Web geegaws

Article Abstract:

The Internet World Wide Web has become a place where business marketers experiment with communication features or 'geegaws' such as java applets, streaming audio, 3D holograms or animation to see what strategies will work. These marketers should ask themselves three basic questions before they invest money in such 'geegaws,' namely, if these features integrate customers and prospects' interests and requirements, if their bandwidth can accommodate 'geegaws' that might add to downloading time and the compatibility of the communication features with the targeted audience.

Evaluation, Web sites (World Wide Web), Web sites, Computer graphics

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How to find, keep good online personnel

Article Abstract:

There are a number of options that companies and recruitment agencies may take in hiring people with online expertise who will fill positions in the online staff. One strategy is to hire away experienced staffers from the competition. Another avenue is to hire talented but inexperienced people. A third approach is to simply train in-house technophiles. This is the least expensive but most advantageous technique.

Methods, Human resource management, Online services, Employee recruitment

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