B2B travel sparks KWE

Article Abstract:

Public relations services company KWE Assoc has prospered by forging alliances with clients to improve their business-to-business (B2B) efforts via creative B2B travel programs. For instance, KWE linked credit card company Visa to groups such as the USTOA, Cruise Line Industry of America, the National Restaurant Assn and the American Car Rental Assn via marketing programs. KWE Pres Victoria Feldman warned, however, of the risks associated in setting up B2B travel programs and noted that careful due diligence is required in such endeavors.

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Adapt video to meet needs of media, cut costs

Article Abstract:

Public relations (PR) firms under pressure to use all communications media within a limited budget are advised to adapt their video for uses across all media. The VNR for television, the centerpiece of most PR campaigns, can be used as a platform for efforts geared toward other media such as radio and print. The Internet, for one, is increasingly becoming a popular medium as the quality of streaming video and audio on the Web improves dramatically.

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Placements make Aviators a fashion must

Article Abstract:

Rogers and Cowan handles the PR and product placement activities for Ray- Ban. Its placement team has obtained prominent placements of the Aviator frame in many blockbuster film hits and magazine titles. 'Me, Myself and Irene' star Jim Carrey wears them in the feature film. 'Space Cowboys' star Tommy Lee Jones also wears them. The Aviator has also been splashed all over the hottest fashion magazines.

Advertising, Ray-Ban

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