BETTING ON POWER OF MARKETING: COMPANY SWAPS ITS SERVICES FOR STAKE IN SOFTWARE START-UPS

Article Abstract:

m2 Software Equity of Pasadensa, CA, is offering startup software companies with good products but no marketing expertise the opportunity to use its services for a stake in the client's business. The digital video marketplace is the main focus of m2 Software Equity, which has already invested in three California software companies. Stakes in the various companies vary from 10% to 51%.

Marketing/Advertising Methods, Management, Presentation graphics software, Multimedia authoring software, m2 Software Equity

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'50S MEET '90S IN `VIRTUAL SEMINAR': SUN MICROSYSTEMS USES 3-D GLASSES TO TOUT SOLARIS 7 SOFTWARE

Article Abstract:

Sun Microsystems is direct marketing its new network software Solaris 7 by sending 3D glasses to potential buyers. Sun's agency, Directech, also created a web-based seminar to tout the new product, its upgrades and purchasing choices. The firm says about 4,000 people have used the glasses to check the visuals on the web seminar.

Software Publishers, Product development, Campaign Launched, Networking Software Pkgs, Sun Microsystems Inc., SUNW, Network software

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DMA SEEKS BIG ROLE SETTING WEB POLICY: ASSOCIATION ACQUIRES INTERNET ALLIANCE, AIMS TO BOOST ONLINE ADVOCACY EFFORTS

Article Abstract:

This article discusses the reasons standing behind the Direct Marketin Association's decision to acquire the Internet Alliance. The Direct Marketing Association hopes to influense the pending Internet legslation through its new subsidiary.

Asset sales & divestitures, Acquisitions & mergers, Company Planning/Goals, Public affairs, Direct Marketing Services, Direct Mail Advertising, Legal/Government Regulation, Direct mail advertising services, Direct Marketing, Mergers, acquisitions and divestments, Internet, Political activity, Direct Marketing Association, Internet Alliance

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