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Asian recovery, European unity spark overseas PR

Article Abstract:

Public relations firms abroad are exuding confidence as Asia recovers from its economic crisis and Europe awakens with a series of deregulation and privatization. The Asian financial crisis appears to have bottomed out, creating pent-up demand in both consumer and business-to-business categories. PR firms are also bullish on Europe, especially the high-tech sector which is trying to catch up with its US counterpart.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1999
World

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Digitalization set to remake video business

Article Abstract:

The move towards digital technology in the television broadcasting industry will have a similar impact on the VNR production business. Digital technology is already being used by 5% of US television stations to record, edit and air the news, and that number is expected to increase dramatically. Alongside the digitization of television news broadcasting will be the shooting of VNRs on digital format.

Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1999
United States

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