Books in brief

Article Abstract:

Thomas W. Miller's new book, "Research and Information Services: An Integrated Approach for Business" focuses on the advantages of the integration of research and information services in understanding the markets, customers and competitors. Details of Miller's new book, including the topics discussed in different chapters, are provided.

Market Research, Market Research & Product Development, Marketing research, Research and Information Services: An Integrated Approach for Business (Book)

---

Books in brief

Article Abstract:

Alex Lowy, author of 2x2Matrix, has written a new book entitled "No Problem". The book argues that all business problems have a solution, if the right method is applied. Details of the new book are presented.

Problem solving, No Problem (Book)

---

From the Editor

Article Abstract:

The Editor thanks Rachel Kennedy and Andrew Ehrenberg for their contributions to Marketing Research Magazine.

Canada, Product quality, Periodicals, Periodical Publishers, Publishing industry, Research, Periodical publishing, Market segmentation, Authorship, Speeches, lectures and essays, "Marketing Research Magazine" (Periodical), Kennedy, Rachel, Ehrenberg, Andrew

Similar abstracts:

• Abstracts: Design for life. Corporate jolly. Busy being idols
• Abstracts: BAE Systems. Dolores in the doldrums
• Abstracts: Poland is a rising star. Hold-ups on the Equity autostrada
• Abstracts: Morgan & Myers. Radio
• Abstracts: Beauty clients adopt causes to create 'bond' with consumers. Investigating those PR numbers

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.