Borden salts its snacks as profits plunge: The No. 2 player faces a make-or-break year

Article Abstract:

Borden Inc's Snacks and International Consumer Products Div faces a crucial year in 1992. The company experienced a profit decline of 23.6% in 1991 and 16% in the 1st qtr of 1992. Division Pres George Waydo hopes to maintain the company's number two market position by emphasizing regional brands and by capitalizing on a strong distribution network. Borden would like to have a stronger marketing presence, but the cost of coping with industry-wide price-cutting has depleted funds that might have been available in this area.

Macaroni and spaghetti, Potato chips and similar snacks, Snack foods industry, Borden Inc. Snacks and International Consumer Products Div.

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Del Monte has a rendezvous with an Italian suitor

Article Abstract:

There is speculation that Italian financier Sergio Cragnotti is trying to buy canned produce marketer Del Monte Foods for $300 million. If Cragnotti buys the company and attempts to intrude on its management, he might be on a collision course with Del Monte's willful Pres Ewan Macdonald. Macdonald has reduced debt and increased sales by 9% yearly since the company was acquired in a leveraged buyout by Merrill Lynch, Citicorp and others in 1990, but he has done it without interference. That could all change.

Canned fruits and vegetables, Dehydrated fruits, vegetables, soups, Management, Mergers, acquisitions and divestments, Investments, Canned foods industry, Canning industry, Del Monte Foods Co., Macdonald, Ewan, Cragnotti, Sergio, Cragnotti and Partners Capital Investment

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RJR's wrap attack

Article Abstract:

R.J. Reynolds Industries Inc (RJR) has developed a new marketing strategy for its cigarettes. For its Winston cigarettes and other brands RJR now uses a new packaging. Called the Wrap, the packaging material is aluminized polyester film. RJR's advertising focuses on the Wrap and the claimed freshness that it brings to the product. The Wrap has improved RJR's declining market share, which for the first three quarters of 1991 dropped from 9.3% to 8%.

TOBACCO PRODUCTS, Innovations, Tobacco industry, Packaging, Cigarettes, R.J. Reynolds Industries Inc.

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