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Brand aid

Article Abstract:

Just as consumer brands change their branding strategies, employees and executives can change how they are perceived by others in the firm. Communication and feedback are needed on a regular basis to ensure these changes are taking place and being acknowledged.

Author: Yeung, Rob, Cooper, David
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2001
United States, Management Development, Employee Relations, Analysis, Management, Labor relations, Public opinion, Executive ability, Perception, Perception (Psychology), Organizational communication

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Brand Aid

Article Abstract:

An employee can reposition himself in the company by investigating his image, obtaining feedback, and understanding that people's perception of a colleague rather than what he really is, determine his rise in the company.

Author: Yeung, Rob, Cooper, David
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2001
Innovations, Information services, Employee counseling, Personality assessment, Personality development, Personality change

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Remember to speak your mind

Article Abstract:

Tips are provided for methods to commit to one's goals in writing or in public in order to reach them without giving up.

Author: Yeung, Rob
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2008
Personnel administration, Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Evaluation, Human resource management, Accounting firms, Accounting services, Company personnel management, Leadership styles

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Subjects list: Methods, United Kingdom
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