British Show Put the Buyers on Display
Article Abstract:
Two major exhibitions in London entitled 'Can You Make It?' were organized to put suppliers and buyers in contact with each other. The exhibits have been especially useful in putting marketing and sales people in touch with buyers for large organizations. Companies whose marketing capabilities are limited benefit the most from these exhibition. It is expected that these exhibitions will stem the recent increase in manufactured imports. Many buyers are now realizing that they can buy products at home that they were buying overseas.
Publication Name: Business Marketing
Subject: Business
ISSN: 0745-5933
Year: 1984
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Technology revolutionizes trade show data collection
Article Abstract:
Exhibitors have significantly improved their data collection processes and minimized data gathering expenditures through the use of technological innovations. Paper surveys and telephone interviews have already been replaced by newer research media. These include scannable paper forms, Interactive Voice Response, electronic data gathering equipment and Internet home pages.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1996
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