Burrell Professional Labs

Article Abstract:

Burrell Professional Labs of Crown Point, IN, sees improved customer response with its QuickStart Kit. The concept was developed by the company's business development manager Kevin Raber, after seeing a similar kit for a shipping company. QuickStart provides sufficient information about the company. It provides a general information which new clients need to know, such as terms, minimum order charges, delivery schedules and shipping options. It also provides a step-by-step instructions on how to order and use those services and products. The kit also includes examples of order envelopes and how-to brochures arranged in an orderly manner.

Camera and Photographic Supplies Stores, Camera & Photo Supply Stores, Direct Marketing, Camera stores, Burrell Professional Labs

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Dalmation Black-and-White Custom Lab

Article Abstract:

Dalmation Black & White Custom Lab of Greensboro, NC, which was named for the co-owner Pam Crist's Dalmatian Ansel Adams, uses another Dalmatian, Annie, in its aggressive and popular advertising campaign. One ad features Annie seated in a chair and wearing sunglasses with the caption, "Cool dogs get all the spots," and Dalmatian touted as "the spot to go to" for photofinishing. The "Annie" theme is used by the company in all its promotions, including being featured in the company's business card. According to Crist, customers usually go to the company "because of the dog thing."

Campaign Themes, Photofinishing, Photofinishing services, Dalmation Black and White Custom Lab

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It's only autumn, but it seems like Christmas

Article Abstract:

A number of retail portrait studios promote their family portrait services starting September in time for the holiday season. However, the most popular photograhic and video services continues to be school photos. Around 43.3% of households had one or more of these packages taken in 1997, compared with 55.4% in the last survey. Some studios also offer other seasonal packages such as during the Halloween and the summer months.

Photographic Services, Photography Studios, Portrait, Photographic industry

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