By appointment to the green consumer
Article Abstract:
The Green Revolution has swept Europe, with the Green Party garnering 15% of the British vote in elections to the European Parliament. Basic environmental issues affecting consumers include: resources; waste disposal; and harmful elements to individuals, such as toxic chemicals. The 'greening' of society offers marketing opportunities, but there is a lack of green standards. Marketers can make any claims they want, but they may face litigation from other retailers. Department of Trade and Industry is looking into the ideal of a labelling program. Companies that are seriously attempting to tap the green market need to change their corporate culture, management, and production practices. The price of change can be high. Production processes may have to be redesigned, packaging revamped, and communication strategies may have to be developed to convey to consumers that products are environmentally safe. Companies wishing to sell across the entire European market will have to select and adhere to the highest common environmental denominators.
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1989
User Contributions:
Comment about this article or add new information about this topic:
A growth market in gourmet foods
Article Abstract:
Chalice Foods Ltd built itself from a small family enterprise into a highly successful gourmet food manufacturer through its two olive pate products. Since its establishment in 1989, Chalice Foods has gone on to expand its product line to a whole new range of nut spreads. Behind the success of Chalice Foods are the husband and wife team of Achilles and Anna Achilleos. Key to the launching of the business was a 40,000 pounds sterling capital investment by venture capitalist Lucius Cary, through Seed Capital Ltd, in exchange for 25% of redeemable preference shares in Chalice Foods. This investment of Lucius Cary increased to 36% in preference shares as Chalice Foods began to expand its manufacturing operations. Although Chalice Foods has yet to turn in real profits, returns rose from 93,000 pounds sterling in 1990 to 155,000 pounds sterling in 1991, with real profits expected in 1992.
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1992
User Contributions:
Comment about this article or add new information about this topic:
Soviet Union re-defined
Article Abstract:
Soviet companies are being encouraged to create alliances with Western companies under perestroika. However, for Soviet products to compete in the West, the Soviets need to develop marketing abilities. Soviet companies have turned to the UK for its marketing expertise, leading to the establishment of 30 joint UK-Soviet partnerships. The partnerships provide Soviet companies with the means to earn hard currency, acquire expertise, and attract investment. However, UK companies which want to get into the market have experienced difficulties finding an appropriate Soviet company with which to do business. UK firms also: experience bureaucratic delays; are required to provide hard currency guarantees; and find that the returns from partnerships are often negligible.
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1989
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Adding TV to the breakfast menu. Time to make a move. Controlling the creative image-makers
- Abstracts: Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process. The power and politics of sales forecasting: uncertainty absorption and the power of the marketing department
- Abstracts: A comment on patterns of store choice and customer gain/loss analysis
- Abstracts: Cafeteria plans offer benefits, but the price is compliance with complex rules. part 2 Like-kind exchanges restricted by two recent developments, liberalized by one
- Abstracts: A good press and how to get it. A new and complex art