Correlates of credit card acceptance and usage in an advanced developing Middle Eastern country

Article Abstract:

A study was conducted on credit card acceptance and usage in the developing country of Turkey. Results showed that credit cards are enjoying more widespread use in the country and that majority of users are educated urban dwellers with professional job types and high income earners. Credit card issuers were found to meet the challenge of boosting credit card use by offering cardholder benefits and incentives and encouraging merchants to promote debit at the point of sale. Other strategies such as the use of new scoring techniques and cross-selling of credit cards were recommended.

Commercial Banks, Commercial Banking, Bank Credit Cards, Usage, Economic aspects, Credit cards, Turkey

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Ethic markets - a Canadian perspective

Article Abstract:

Significant ethnic communications media and social, cultural, and religious institutions have been created as a response to Canada's ethnic groups and markets. The 1981 Census of Canada data reveals the language most often spoken at home, mother tongue, and birthplace, along with data on Census Metropolitan Areas and provinces. Of importance may be the absence of information on Canadians of mixed ethnic origin and on the number of generations ancestors of native-born Canadians have lived in Canada.

Canada, Marketing, Market segmentation, Race relations, Ethnic groups, Minorities as consumers, Minority consumers

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