ZD-IDG study: tech publications top data source

Article Abstract:

A survey commissioned by Ziff-Davis Publishing Co and International Data Group Inc showed that technology buyers still prefer technology-oriented magazines as a source of information. The survey, conducted by IntelliQuest, was touted by Ziff-Davis and International Data Group as proof that technology media remains the most efficient medium of advertisement. The two technology media firms are responding to claims that an increasing number of technology companies are spending more on business media and television and less on technology media.

PRINTING AND PUBLISHING, Publishing, Publishing Industries, Magazine Advertising, Publishing industry, Surveys, Technology, Ziff-Davis Publishing Co., Mass media, Business journalism, Mass media and technology, International Data Group Inc.

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Intel melds $120 million account

Article Abstract:

Intel Corp. has consolidated its advertising account with Euro RSCG after the latter announced its plans to acquire a 70% stake in the Dahlin Smith White ad agency. As a result, Intel's advertisements all over the world, except Japan, will be handled by Euro RSCG and its affiliates. The semiconductor manufacturer was impressed with the ads developed by Dahlin and Euro for the Mar. 14, 1996 release.

Semiconductors and related devices, Semiconductor Devices, Semiconductor and Related Device Manufacturing, Semiconductor industry, Mergers, acquisitions and divestments, Intel Corp., INTC, Advertising agencies, Advertising, Advertising services, Euro RSCG Worldwide Inc., Dahlin Smith White Inc.

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