Caterpillar's clutter cutter

Article Abstract:

Advertisements with minimal background distractions deliver their message more potently by directing viewers' attention entirely towards the product. This principle was employed by advertisers in executing the ad for Caterpillar Inc's D4H/D5H TrackSkidder, in violation of traditional heavy equipment advertising technique. Theresult was a cost-efficient, visually attractive and eye-catching advertisementthat effectively accomplishes its purpose.

Construction machinery, Industrial trucks and tractors, Product information, Caterpillar Inc., Construction equipment industry, Tracklaying vehicles, Tracked vehicles

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Best of southern California: high-tech wordplay

Article Abstract:

The advertising copy of Silicon Systems' storage device technology is evaluated. The choice of words in the headline is considered excellent because it promotes a user-friendly environment. Highly technical terms are clarified by comparison with common and concrete objects. The visual components of the advertisement appeal both to the physical senses and to the intellectual faculties, being attractive and at the same time informative.

Computer storage devices

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7 ways to ruin your business-to-business advertising

Article Abstract:

Advertising in the business-to-business or industrial market can be mismanaged. The major errors in industrial market advertising include running advertisements that are difficult to understand, advertising only once or twice, running advertisements that disregard industry needs, assuming products are well known, failing to conduct market research and disregarding the advice of advertising professionals.

Business-to-business market, Business to business market

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