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Changing the channel

Article Abstract:

The Internet and associated information technologies have led to ever- emerging, new distribution options. As a result, traditional sales channels are being rendered obsolete and companies are transitioning into a new era of integrated distribution, where the roles of all members of the sales process will be profoundly redefined. Companies aiming to achieve sales success within this new environment must first, above all, reverse the conventional channel marketing process and create a relationship marketing strategy for their channels.

Author: Farrell, John
Publisher: The Nielsen Company
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 2000
Marketing procedures, Corporations

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Hotel chains

Article Abstract:

The directory lists hotel chains in the US. Included are Alaska's Inside Passage Hotels, Amari Hotels & Resorts, Ana Hotels International, Barcelo Hotels, Camino Real Hotel & Resorts, Concorde Hotels, Dolce International, Holiday Hospitality, Hyatt International, Inter-Continental Hotels Corp, and others. The directory also includes companies' addresses, telephone numbers, contact persons and their positions.

Publisher: The Nielsen Company
Publication Name: Incentive Managing & Marketing Through Motivation
Subject: Business
ISSN: 0019-3364
Year: 2000
Strategy & planning

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Subjects list: United States
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