Event connects businesses with interactive health environment

Article Abstract:

The Milwaukee Journal Sentinel started the G.Y.M. health and fitness campaign to highlight the newspaper's increased focus on a subject that it deemed important to its readers, particularly the aging baby boomers. More than 6,000 individuals attended the first G.Y.M. event, while the newspaper created a special section and a new health feature. The campaign not only earned more than $300,000 for the Sentinel but also erased the perception that health fairs are stodgy and for senior citizens only.

Wisconsin

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Christmas in November exceeds all staff goals

Article Abstract:

Community newspaper Edmonton Journal launched a marketing program called 'Christmas in November' to generate an audience attendance of 1,500 people during the 10-day event. The program is not only appealing to its target audience, people above 35 years of age, but also reinforces the corporate image of the newspaper. 'Christmas in November' also serves as a way for the newspaper to pamper its loyal readers and as a showcase for Canada's best culinary professionals.

Alberta

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