Chocolate show becomes sweet success, thanks to PR

Article Abstract:

The four-day second annual Chocolate Show in New York, NY, in 1999, attracted more than 12,000 visitors, partly because of the public relations efforts of New York, NY-based Teuwen One Image. Teuwen One Image noted that creativity was crucial in disseminating information about the event because of a non-existent advertising budget. Show attendance increased by 20% and sales doubled as a result. Show participants viewed more than 40 brands of chocolates and experienced seminars for adults and children, panel discussions, interactive exhibits, a cookbook store and live music.

Chocolate and Confectionery Manufacturing from Cacao Beans, Chocolate & Cocoa Products

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Video, online firms combine to help employers find talent

Article Abstract:

Retailers are increasingly realizing the effectiveness of using a computer kiosks equipped with a computer screen in pre-screening prospective employees. Retail establishments, which include Good Guys, Target and Home Depot, all agree that using such devices substantially shorten the hiring cycle. Home Depot, for its part, credits the system for reducing its employee turnover rate by 11% annually and saving the company over $7 million.

Retail Trade

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Panel discusses corporate governance

Article Abstract:

A panel of twelve experts from the investment, financial press and academic communities, convened on Dec.12 at the National Press Club in Washington, D.C. Their discussion on corporate governance and shareholder activism is overviewed.

Corporate governance, Panel Discussion

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