Clash of the color czars

Article Abstract:

The Color Marketing Group (CMG) met in Apr 1992 to chart color directions for the next two-year period. At CMG conventions, marketing executives from all types of industries, together with the CMG people, project the colors that consumers will prefer. At the conclusion of the conference a color palette is distributed, which serves as a helpful reference guide for marketing executives. CMG predicts that for the next several years, fluorescent colors will be deemphasized in favor of earth hues.

Conferences, meetings and seminars, Forecasts and trends, Consumer preferences, Color in design, Design color, Color Marketing Group

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New Programs and Profits Clash

Article Abstract:

Television networks are faced with the dual objectives of strengthening profit performance and containing program costs. These goals conflict in the areas of new program development and production. The television networks are attempting to improve ratings and profits. The networks are turning to untried program ideas. New program products must provide profits or the networks will not achieve their goals.

Evaluation, Measurement, Profit, Profits, Television

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Tasty treats sweeten profits: grand finales

Article Abstract:

Desserts ranging from ice cream, sweets to premium baked goods have been growing in popularity. Consumers do not seem to mind their high dietary fat content. Foodservice operators have sustained their menu for dessert and kept strong sales. Data from Chicago-based Technomic, Inc., indicate that in 1995, operators surveyed added more dessert items to their menus than in any other menu category.

Food and nutrition, Desserts

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