Color and smell: don't overlook them in booth design

Article Abstract:

Many experienced exhibitors still tend to overlook the importance of color and smell in trade show booth design. In almost all instances, the color and smell of the booth virtually determine the impression a particular company will have on trade show attendees. For example, the color blue has a calming effect which is ideal for companies wishing to project a solid, dependable image. On the other hand, it would be disastrous for a financial institution to use red as the dominant color for a booth.

Psychological aspects, Design and construction, Color, Smell

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Growing demands spur booth rentals

Article Abstract:

The booth rental industry has grown immensely with increasing demand. Companies, such as Exhibitgroup/Giltspur, where renting represented only 5% to 8% of the business, has reported growth from 20-25% in a span of five years. Marketers have resorted to renting the physical booth for their exhibits in trade shows due to the economy and the design flexibility it allows. Savings are also derived in the shipping cost with local companies giving valuable information regarding foreign markets.

Business services, not elsewhere classified, Misc. Equipment Rental & Leasing, Equipment Leasing & Rental, Rental and Leasing Services, Convention and Trade Show Organizers, Exhibit Booth & Display Svcs, Management, Lease and rental services industry, Lease and rental services, Equipment rental, Display services

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The 'face-to-face' edge

Article Abstract:

People patronize trade shows because such events provide buyers and sellers the increasingly-rare opportunity for face-to-face contact. Although they have their different reasons, both buyers and sellers feel that face-to-face meetings and conversations are far better than the currently popular practice of leaving messages. Exhibitors should take this into account if they want to take full advantage of trade shows.

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