Comdex/UK pulls 'corporates.' (Comdex/UK '96)

Article Abstract:

Comdex's debut exhibit in the UK was a mild success with a modest 31,000 attendees, but its organizers, Softbank Comdex Inc., are convinced enough to make the show an annual event. Participants had varied reactions regarding the show, with some noticing that the show failed to attract non-UK attendees while others believe that the quality of corporate buyers is good. Although participants were waiting for bigger corporate names, only small, mostly UK-based firms were able to make it. Meanwhile, Softbank has lined up similar shows in India, Canada, Korea, Japan, France and China.

Computer industry, SOFTBANK COMDEX Inc. (Needham, Massachusetts)

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Right on track

Article Abstract:

An Internet World Wide Web-based advertising effort by 3Com Corp to sell network interface cards to businesses has been so successful that other company divisions have opted to use similar promotional tactics. An evaluation of the initiative found that its success largely hinged on 3Com's decision to retain the services of Times Direct Marketing. The firm used special software to analyze the performance of 3Com's online ads to change banners, e-mail, Web sites and media buys based on performance.

Computers & Auxiliary Equip, Advertising, Advertising and Related Services, Services, Telecommunications services industry, Computer peripherals industry, Advertising services, 3Com Corp., COMS, Times Direct Marketing

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Rival trade shows set up dilemma

Article Abstract:

Major technology trade shop operators will compete in the holding of exhibitions for the computer, consumer electronics and communications industries from Jun. 2-Jun. 21, 1997. Consumer Electronics Manufacturers' Assn. joined forces with Comdex for its Spring CES & Comdex/Spring show on Jun. 2-5, 1997 in Atlanta, GA. In the same place, E3 will take place on Jun. 19-21, 1997, while PC Expo will be held on Jun. 17-19, 1997 at New York.

Household audio and video equipment, Consumer Electronics, Audio and Video Equipment Manufacturing, Trade Shows & Conventions, Management, Communication, Communications, Trade shows

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