Comparing the response rate, response speed and response quality of two methods of sending questionnaires: e-mail vs. mail

Article Abstract:

A study was conducted to examine the response rate, speed and quality of electronic mail surveys against mail surveys. A number of factors influenced responses, including the presence of incentives, questionnaire length and sensitivity of the topic surveyed. Results revealed no significant differences in responses between e-mail and mail respondents. Both types of surveys generated the same data even though mail surveys supported a higher response rate while e-mail surveys accommodated faster response rates.

Market Research, Analysis, Marketing research, Survey response rates

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Comparing responses rates and response content in mail versus electronic mail surveys

Article Abstract:

The response rates and response content in mail and electronic mail surveys were compared. Results show that, compared to traditional mail surveys, e-mail surveys were significantly faster and less costly. The weakness of e-mail surveys is that not everybody uses it, limiting its application as a survey tool. Moreover, users are sensitive about their e-mail accounts.

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Comparing two methods of sending out questionnaires; E-mail versus mail

Article Abstract:

The electronic mail and the mail are two methods of sending out surveys. According to a comparative study, higher response rates can be attained through mail surveys. This may be due to the fact that e-mail is not yet very popular among the public and that mailed surveys are more convenient. No difference was found in terms of response speed and response quality.

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