Comparisons and reflections

Article Abstract:

The findings of BDO Binder Hamlyn's survey of the Scottish corporate law sector should be of interest to accountants considering the complementary nature of the legal and accountancy professions. The survey allowed a comparison between the two professions in terms of keeping and building a client base. Whereas Scottish accountants have to constantly strive to improve the competitiveness of the services they offer and the fees they charge to attract and retain clients, the BDO survey showed that corporate lawyers are not subjected to the same pressure. According to the survey, a significant number of companies do not review the services of their lawyers or change legal advisers. Such a situation, however, is not expected to persist as the corporate lawyers become more reflective and eventually recognize the need to enhance their competitiveness.

Accounting, auditing, & bookkeeping, Evaluation, Accounting firms, Accounting services

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How big is a niche anyway?

Article Abstract:

Not too many Scotland-based corporate law firms can set up in-depth specialist departments considering the smallness of the Scottish market. Nevertheless, quite a number of legal advisers have begun to develop specialisms in response to the changing needs of clients. Marketing these specialisms presents a great challenge for the law firms considering the low awareness among Scottish companies regarding the availability of these specialist legal services. Some law firms promote their services by making personal contact with clients. Others have gained recognition for their services through referrals by other legal advisers. Corporate law firms may be able to look forward to new techniques in marketing professional services with the creation of the Scottish Professions' Marketing Forum.

Services, Corporation law

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What is brand equity anyway, and how do you measure it?

Article Abstract:

Brand equity has become a 1990s buzzword in the business community. Since the inception of the concept, three common uses of this term have emerged. First, brand equity can mean brand value, in which the total value of a brand is a separable asset. Second, it can also signify brand strength, which is a measure of the strength of the attachment of consumers to a brand. Finally, brand equity can stand for brand description, defined as the associations and beliefs of the consumers regarding the brand.

Management, Product management, Terminology, Brand name products, Brand names

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