Competition between goods and services: setting the research agenda

Article Abstract:

The mixed mode competitive situation is when goods and services compete directly. The implications of product-service distinctions in a marketing strategy attain significance as it affects supply and demand. In establishing precepts for research, it was found that the environment is dominated by goods-related information. To balance this out, service industries may segment the market, compete directly with goods altrnatives, develop unique benefits or build competitive alliances.

Manufacturing industries, not elsewhere classified, Services, not elsewhere classified, Research, Competition (Economics), Marketing, Products, Marketing research, Market research, Services industry, Service industries

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The role of ratio differences in the framing of numerical information

Article Abstract:

The application of the preference reversal theory, to examine the influence of ratio differences on the attribute perceptions of consumers, is described.

Hong Kong, Consumer Behavior, Usage, Economics, Selectivity (Psychology), Consumer behaviour, Economic theory, Perceptual bias

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