Computer-Aided Marketing

Article Abstract:

Technology has changed information management. The technological change has dramatically altered marketing style. Business and industrial marketing management have been permanently changed by the computer. The changes will alter organizational structure. The current problems of sales forces and marketing and sales communication systems will be replaced by problems of computer illiteracy, decentralization of management decision making, and declining and retraining of sales forces and middle management. The solutions to these problems lie in organizational design and personnel management.

Computers, Laws, regulations and rules, Digital computers, Technological innovations, Organization

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Why Industrial Marketers Should Win the 'Unfair' Race for Marketing Jobs

Article Abstract:

Business/industrial marketers should recognize the advantages they have in job skills over consumer package goods marketers. Reasons why the business/industrial marketer has the competitive edge are given. Business industrial marketers must get rid of their image of being second class talent.

Job hunting, Professions

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