Consumer attitudes toward marketing strategies over the adult life span

Article Abstract:

The usage of a grounded theory methodology to develop a process model for the depiction of adult consumers' attitudes towards marketing strategies during their life span is described. The integration of interviews and marketing literature for this purpose is discussed.

Science & research, Research, Usage, Economics, Customer loyalty, Economic theory

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Reflection on contemporary issues in relationship marketing: evidence from a longitudinal case study in the building materials industry

Article Abstract:

An analysis, based on an in-depth longitudinal case study of a building materials company (Roadstone), on the existent issues in relationship marketing through the competence-based viewpoint of the firm, is presented.

Marketing procedures, STONE, CLAY, AND GLASS PRODUCTS, Marketing, Building materials industry, Company marketing practices

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A cultural perspective of relationship orientation: using organizational culture to support a supply relationship orientation

Article Abstract:

A study on the relationship orientation from the standpoint of the firms' relationship toward suppliers, referred to as a Supply Relationship Orientation (SRO), is presented.

Corporate culture

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