Consumer ethnocentrism offline and online: the mediating role of marketing efforts and personality traits in the United States, South Korea, and India
Article Abstract:
Impact of ethnocentrism on consumers' acceptance towards advertisements of foreign products, foreign websites etc. is analyzed, with reference to American, South Korean and Indian consumers.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
South Korea, India, Psychological aspects, Demographic aspects, Ethnocentrism, International marketing
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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Consumer evaluations of corporate brand redeployments
Article Abstract:
Consumer evaluations of corporate branding decisions, in the backdrop of mergers and acquisitions, are examined.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
Evaluation, Acquisitions and mergers, Influence, Consumer preferences, Brand name products, Brand names
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
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Prototypically advantages for pioneers over me-too brands: the role of evolving product designs
Article Abstract:
The effects of simultaneous product design evolutions on pioneering prototypicality advantages are presented.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
Management dynamics, Product Development, Market Research & Product Development, Management, Company business management, Categorization (Psychology), Time to market, Market entry
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
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Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour
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