Consumer online privacy concerns and responses: a power - responsibility equilibrium perspective

Article Abstract:

The Power-Responsibility Equilibrium framework is applied to further understand how consumer actions are influenced by corporate policy and governmental regulations at the macro level. Consumer privacy concern is the endogenous mediating factor linking policy and regulatory perceptions to unfavorable online user responses in the model. The findings are presented along with theoretical, managerial and public policy implications.

Singapore, Other Justice, Public Order, and Safety Activities, Privacy, Data Processing Security, Privacy issue, Control, Data security, Access control, Data security issue, Online businesses, Report

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The theoretical underpinnings of customer asset management: A framework and propositions for future research

Article Abstract:

An integrated framework called CUSAMS (customer asset management of services), which provides insight into behavioral sources of customer lifetime value (CLV) for service organizations and the marketing instruments that influence them, is described. The framework and propositions provide a base for the research agenda that identifies critical issues in customer asset management.

Science & research, Research, Customer loyalty

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Consumer cheating on service guarantees

Article Abstract:

The opportunistic customers are the main reasons for the firms to be reluctant on implementing the service guarantees, which may lead to cheating the consumers. The potential drivers for cheating, like potential material gain and repeat purchase, satisfaction, ease of invoking the guarantee, morality, shame, self-monitoring, and Machiavellianism, were tested.

Customer Relations

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